Our Mission

Seek. Share. Inspire: Everything we do is about uniting the pet community through knowledge, integrity, innovation and leadership.

Our Vision

Nurturing a healthier, more productive and collaborative pet industry that enriches both pet and human lives.

Our Core Values

What drove us in 1950 continues to drive us today – core values that are at the heart of our purpose and product. All at the service of an industry that we care passionately for.


Connecting our industry through best-in-class shows, thought leadership, value-added business services and giving back has always been the paramount focus of WPA. Because we all know we’re better together.


Learning means listening, questioning and continuously adapting. For close to 70 years, we have been at the forefront of change and sharing our best practices with pet professionals, manufacturers, retailers and pet owners the world over.


We are constantly exploring opportunities to lead and serve the industry through forward-leaning education, research and support. We challenge ourselves so that we can add even more value to all that you do.


As a not-for-profit organization, we are beholden to our members and industry stakeholders, seeking to build top experiences and deliver real value—with transparency. These aren’t just words. We put them into practice every day, and at every touchpoint.


Enriching pet and human lives for the long term means being a voice of reason, mentoring, advocating for what is right and leveraging our collective strength for positive change.


Collaboration, partnership, respect. Being a steward means being a catalyst in the pursuit of something bigger. Being a connecting point for a united industry so that we all benefit.

Our Board of Directors and Professional Staff


We are pleased to have a group of leading industry professionals serving on WPA’s Board of Directors. These dedicated individuals know the pet industry inside and out, and bring their collective expertise together to promote the health and growth of our industry—so we all benefit.

NameBoard PositionCompanyPhone
Chris Clevers ('21)ChairmanHikari Sales U.S.A. Inc.
(510) 785-3244
Kim Stout (’21)Vice ChairCoastal Pet Products(800) 321-0248
Troy Firth (’21)CFOAnipet Animal Supplies Inc.(604) 536-3367
Jeff San Souci (’20)SecretaryHagen Group(800) 225-2700 x 160
Barry Berman (’21)Board MemberNexPet Retailer Co-op212- 348-8171
Dr. Chad Dodd (’21)Board MemberAnimatas Consulting LLC(785) 393-6088
Michael Johnson (’20)Board MemberFINN CADY Strategy & Brand(801) 671-9844
Dr. Micah Kohles (’21)Board MemberOxbow Animal Health(402) 867-2400
Michael Lasky (’20)Chairman Emeritus
SLA Brands415-789-9030
Michael Lou (’21)Board MemberPatchwork Pet909-270-4340
Keryn Rod (’21)Board MemberAmerican Humane Association(800) 227-4645
Heather Smith (’21) Board MemberKing Wholesale Inc.(530) 713-5748
Bill Trufant (’20)Board MemberB & B Pet Stop, Inc.251-661-3474
Michael Twain (’20)Chairman Emeritus
Amazing Pet Products(503) 239-5770


The professional staff of WPA are available to provide support, answer questions, coordinate activities and ensure the association runs smoothly. Please reach out – we’d love to hear from you.

NameStaff Position
Victor MasonPresident
Elizabeth SpivakGroup Sales Director
Jessica GuzmanSenior Director of Marketing
Debra SpauldingDirector of Education
James Keyston, CEMDirector of Sales & Sponsorship
Khris Berry Director of Grooming
Sabra SorianoMarketing & Sales Coordinator
Janelle TamezGrooming Coordinator
Eric MooreCommunity Manager
Maryellen MahoneyCommunity Manager
Shelly ArmstrongCommunity Manager
Li Xin XiaoOffice Manager
Alice AlbaneseSales & Sponsorship Specialist
Amanda AlonzoDigital Systems Coordinator